When The "Baltimore Business Journal" reported on August 25, 1995 about the image realignment wanted by accountants, they had no idea that Robert Prentice, Professor at the University of Texas at Austin would pick it up. They reported that "The industry's trade group plans to spend $3 million this year to make over the humble accountant's image." Mr. Prentice saw this as a call to action, and he quickly marshaled his students in LEB 380.17 (Liability of Accountants) to come up with pithy new slogans for use in the new marketing push. The results of their laborious efforts are here, in "Top Ten" format:

10. No matter how low we sink, we're always a step above lawyers.
9. Let the lawyers do the lying-- leave the manipulating to us.
8. We may be geeky, but at least we're not lawyers.
7. You may not like us, but at least we're not lawyers.
(At this point, you may be thinking to yourself, "Self, I think I sense a pattern here!" But you'd be wrong -- read on!)
6. Just count it!
5. Have you hugged your accountant today?
4. If you don't look good, we don't look good.
3. After you pay our bill, the IRS's bill won't bother you.
2. We check to make sure you're balanced.

1. Accountants: Always there to cover your ASSets!